What To Do With An Advertising Degree

A degree in advertising will prepare a student for many different careers in advertising, but there are a number of careers outside the advertising field that can also benefit from an advertising degree. Many of these positions are in the public relations field.

Instructions

1. Join an advertising firm. Within advertising firms, there are a number of jobs that require an advertising degree. There are copywriting jobs, design jobs, creative director positions and other jobs that will draw on your advertising knowledge.

2. Go into marketing. Marketing shares some characteristics with advertising, but the approach can be very different. Instead of a reliance on advertising space, marketing uses advertising as well as other types of promotions to build business for a client. Marketing can be done through a marketing company or you can get a job directly with a company and focus on marketing their business.

3. Enter the public relations field. Although many people who go into public relations have either a PR or journalism degree, an advertising degree can also be useful in this field. Public relations is much like advertising- it seeks a favorable public opinion for the client. You can do this in public relations through press releases, setting up public appearances and communicating with the media about the business you represent.

4. Become a market researcher. This is a position that will require you to figure out how much demand there is for a company’s products or services. Market researchers also evaluate the competition and determine if there is enough demand for the company and its competitors. In addition, market research will help a company to identify the trends that exist in the industry and determine how that will affect their business.

5. Sell advertising. Many people who study advertising actually end up selling advertising for a radio station, TV station, newspaper or magazine. Because many of these positions come with commissions, you may actually make more money by selling advertising than designing it. With your advertising knowledge you will be able to tell clients which types of advertising are effective and how they can best use advertising to create a name for their business.

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